Here are some different factors that determine the strong impact of your website to their visitors;

Purpose
The purpose of your website should be very clear and specific. You should know what kind of features and design elements, as well as content, should add according to the requirements of your potential users and target audience. The website’s purpose should help to provision the business objectives and make the business more effective in achieving that mission.

Clarity
Clarity and simplicity are very important factors while designing the best website. If we add more design elements in the website, then we lead to make it more complicated. You have to achieve the clarity that will show visitors what they can get out of your website. Usually, the designers use minimalist designs to achieve maximum clarity in all types of websites.

Usability
Usability is an essential factor. It means that each element of your website should be user-friendly and easy to use, such as easy to navigate, a useful search function, logical categorization of products for browsing, a user-friendly shopping cart, etc. If the visitors don’t find the site user-friendly, then ultimately, they leave and never come to your website that leads to a bad reputation and less growth.

Accessibility
Keep in mind this factor during website designing. Web accessibility means that people with disabilities can perceive, understand, navigate, and interact with the website like everyone can use the website, equally. Effective websites should be widely accessible.
 
Keep in mind your users
While the development and designing process the target audience should be kept in mind because your priority should be your user and try to focus on their requirements. Usually, A user-focused website should both be usable and accessible. To achieve all these, you should concentrate on building content that benefits and helps users, and the needs of visitors will always be essential in any decision involving the development and design of the website.

Navigation
This is the essential factor that has a substantial impact on usability and accessibility. The website should be easy to navigate; otherwise, the visitors will leave the website, and you will be unable to achieve your business objectives. Don’t experiment while navigating your site. Try to make it as simple as possible according to ordinary users, so they find it easy to use.

Appearance and design
The appearance and design also matter a lot in the success of any website. The first impression is always the last. The design, though, doesn’t matter entirely to fulfill the business objective, but for sure, any web design is fundamental to attract potential customers and target audience. The model of the site should accompaniment the content of the site and should also match with the message and the main objective of the website.